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  • Adam Grey

Show spotlight – Integrated Systems Europe (ISE)

Show: ISE

Date: 11-14th February 2020

Venue: RAI Amsterdam

Since 2004, the ISE show has developed into the world’s leading event for AV and Systems Integration. Held annually at the RAI Amsterdam, ISE takes up 15 halls, features over 1,300 exhibitors and attracts over 81,000 visitors.

The 2020 ISE show will feature 6 different technology zones, including;

  • Audio & Live Events

  • Digital Signage & DooH

  • Education Technology

  • Residential

  • Smart Building

  • Unified Communications

In addition, a number of conferences, workshops, training sessions and keynote speeches will take place over the course of the show. World-leading keynote speakers include; Disney’s Head of Innovation and Creativity, the CEO of Cirque du Soleil and the editor of Wired magazine.

Who exhibits?

Exhibitors at ISE will be from a wide range of companies broken down into 2 categories; The AV Channel & End-Users.

Attendees will feature key decision makers from associated market sectors, particularly IT, Retail, Smart Homes, Education, Live events and Hospitality.

Being one of the largest industry tradeshows, ISE attracts a high calibre exhibitor list, with notable companies including;

  • Asus

  • Google

  • Cisco

  • Microsoft

  • LG

  • Canon

  • Samsung

How to exhibit

Our sister company - Tradefair – is organising the UK pavilion for ISE on behalf of the UK Department of International Trade and TechUK.

The UK pavilion offers a cost effective way to showcase your company on a global platform and gives a number of additional incentives in terms of positioning, branding, meeting rooms and hospitality.

Eligible UK exhibitors may also be able to access grants of £1,500 from the Department of International Trade for this show.

If you’re interested in exhibiting at ISE, contact the team at Tradefair today.

Exhibition Stands

As a world leading trade show, ISE sees a wide array of exhibition stands, from very large open space platforms to smaller custom designs.

Creative Global have worked at ISE shows for a number of years for several clients and will be there again in 2020.

If you’re planning on exhibiting at the show, we would be happy to discuss how our team can give you the ideal stand to present your business and products.

Getting there

Amsterdam has a world class international airport and large-scale transport systems. The majority of the city is covered by a tram, bus and metro system, and ISE attendees can pick up a free tram pass from information points when they arrive.

Free shuttle buses run regularly from the airport and all major hotels to the exhibition centre.

As with all large shows, flight & hotel availability can fill up quickly and it is important to arrange this early.


Amsterdam RAI Exhibition and Congress Centre


NL-1078 GZ Amsterdam

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