US trade shows are a regular fixture on our calendars and we have had the privilege of working there for decades. Along with our sister company Tradefair, we have worked on trade shows to support UK companies looking to expand their international presence and helped to run the UK Pavilions at several US shows.
Youcan often catch us at major US trade shows, including; Consumer Electronics Show (CES), Mobile World Congress (MWC), NAB, NY Toy Fair & LabelExpo.
Traditionally the United States is the world leading destination for expos and can be considered the forefather of using trade shows as a major part of a yearly marketing plan.
US companies will commonly attend a large number of small events throughout the year in their regional area, but the US is renowned on the international circuit too, with several major trade show venues including; New York, Los Angeles, Las Vegas, Chicago and Orlando.
Exhibiting at a US show can be daunting for non-US companies. Geographically it's challenging and the rules and regulations surrounding shows can be very different to Western Europe.
Knowing what to do and what to expect is essential for companies exhibiting in the US. Our experience of working there for many years can give you a vital edge over your competitors and allows you to have a stress-free event with the highest potential for getting a positive return on your marketing investment.