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  • Adam Grey

Show spotlight – London Toy Fair

Show: London Toy Fair

Date: 21 – 23 January 2020 (currently held annually)

Venue: Olympia London

Toy fairs are an ever popular fixture on the exhibition calendar, and few are as important as the London Toy Fair, the only dedicated toy trade event in the UK. With over 260 exhibitors and thousands of visitors, the London Toy Fair offers a unique opportunity to present your products to key industry players and members of the press.

Since 2010 the Toy Fair has been held at the Olympia London and occupies the Grand and West Halls, providing plenty of floor space and a stunning backdrop for displays and exhibition stands.

Who exhibits?

The London Toy Fair attracts some of the most recognised toy brands in the world, exhibiting alongside distributors & industry associations. Notable exhibitors include; Lego, Bandai, Playmobil, Hasbro & Tomy.

Start-ups and smaller companies also see a lot of benefit from the show given that it is an ideal platform for product launches, meeting new buyers and building relationships with key industry professionals.

How to exhibit

Applying to exhibit at the London Toy Fair can be done through the organisers website

Previous exhibitors will be able to rebook their same space up until Mar. New exhibitors applying for stands will be contacted after Apr 1st in order of applications received.

Stand location is determined by a combination of size of stand booked, re-booking volume, requirements, and show history, with allocation being determined in Feb.

Exhibition Stands

The London Toy Fair sees exhibition stands of a high calibre, with lots of bright visuals and interactive displays across the hall floor.

Most stands have a strong focus on product display allowing visitors to get up close and personal with existing toys and new launches.

Creative Global have worked at the London Toy Fair for a number of years and look forward to working there again in 2020.

If you’re planning on exhibiting at the show, we would be happy to discuss how our team can give you the ideal stand to present your business and products.

Getting there

London has one of the world’s most extensive public transport networks and the Olympia can be easily reached from several stations and bus stops:

London Overground (train) – Nearest station Kensington (Olympia). One stop from Shepherd’s bush (Central Line) or West Brompton (District Line).

Underground/Tube – Nearest stations are: West Kensington (District Line - 8 min walk from venue), High St Kensington (District Line - 12 min walk from venue), and Baron’s Court (Piccadilly Line – 9 min walk from venue)

Buses – Numbers 9, 23, 27, 28, 49 and 391 all stop within a short walk of the venue

International visitors have convenient links from:

Gatwick – Take the Easybus direct from Gatwick to West Brompton or take the train from Gatwick to Clapham Junction and change for the direct train to Kensington (Olympia)

Heathrow – The Piccadilly line runs direct from Heathrow to Baron’s court, leaving a short 9 min walk to Olympia.

As with all large shows, flight & hotel availability can fill up quickly and it is important to arrange this early.


Olympia London

Hammersmith Road


W14 8UX

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